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March 08, 2006
Google Pays For Settlement With Adsense?
Google has announced a proposed settlement to settle claims of click-fraud. The part of the settlement that concerns me is that the $90 million isn't to be paid out in cash - it's to be paid out in advertizing credits. I haven't seen any online commentary about the impact to Adsense subscribers. Imagine if Google decides to provide the $90 million in advertizing using their Adsense program. What if they decide to pay out to the Adsense subscribers (the people who actually display those context-sensitive ads) much lower than the going rate for theat ad? They could even pay zero (like a Public Service Ad), and the Adsense subscriber couldn't do anything about it. They probably wouldn't even know!
Posted by Ian at March 8, 2006 06:35 PM
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Comments
Google makes more money from hits than clicks from AdSense.
God bless.
Posted by: Orikinla Osinachi at March 24, 2006 06:52 AM