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Written by Administrator
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Wednesday, 08 March 2006 18:35 |
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Google has announced a proposed settlement to settle claims of click-fraud. The part of the settlement that concerns me is that the $90 million isn't to be paid out in cash - it's to be paid out in advertising credits. I haven't seen any online commentary about the impact to Adsense subscribers. Imagine if Google decides to provide the $90 million in advertising using their Adsense program. What if they decide to pay out to the Adsense subscribers (the people who actually display those context-sensitive ads) much lower than the going rate for that ad? They could even pay zero (like a Public Service Ad), and the Adsense subscriber couldn't do anything about it. They probably wouldn't even know!
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Last Updated on Wednesday, 08 March 2006 18:35 |
