Google has announced a proposed settlement to settle claims of click-fraud. The part of the settlement that concerns me is that the $90 million isn’t to be paid out in cash – it’s to be paid out in advertizing credits. I haven’t seen any online commentary about the impact to Adsense subscribers. Imagine if Google decides to provide the $90 million in advertizing using their Adsense program. What if they decide to pay out to the Adsense subscribers (the people who actually display those context-sensitive ads) much lower than the going rate for theat ad? They could even pay zero (like a Public Service Ad), and the Adsense subscriber couldn’t do anything about it. They probably wouldn’t even know!
Digg posted this story about top paying Adsense keywords. The top few are all about ‘mesothelioma’. I had to google that to even know what it was! It appears to be a cancer primarily caused by working in an asbestos environment. You might want to check the list and see if there’s some keywords you could use.